Marketing on Facebook and Instagram Messenger for business has taken off, and chat marketing on WhatsApp is next in line - and sooner than you may think. However, even with the WhatsApp business app, the platform is still yet to be business-friendly, unlike Facebook’s other social platforms. What’s more, 53% of respondents say they’re more likely to shop with a business they can message directly.Ĭlearly, the opportunity to get your brand’s message in front of millions of potential customers on WhatsApp is enormous. With over 2 billion monthly active users, more than 60 billion messages are sent through WhatsApp every single day.Īccording to Nielsen’s Facebook Messaging Survey, 67% of mobile messaging app users said they expect to use chat more for communicating with businesses over the next two years. WhatsApp, the SMS-based service, is by far the most used messaging app in the world.
The desire to send WhatsApp marketing messages in bulk has been strong across the business world for years.
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